
Mutual fund distribution platform
All your transactions into one seamless workflow
No tab switching required — get more done, faster, with everything in one place. Finexa is an all-in-one platform for Mutual Fund Distributors and financial advisors, available as a SaaS solution or an enterprise version.
Transact on NSE Invest, BSE StAR MF and MFU — from one place
Why Finexa
Why financial professionals across the industry trust Finexa
Finexa is an all-in-one Mutual Fund Distribution platform designed to simplify operations, enhance client engagement and accelerate business growth. Available as a SaaS solution or an enterprise version, it is tailored to the needs of Mutual Fund Distributors (MFDs) and financial advisors.
With its modular design, Finexa is cost-effective and ensures a faster go-to-market. The platform automates key workflows such as reporting and portfolio tracking, centralises client data and streamlines back-office processes — all while supporting your brand identity.
One seamless workflow
No tab switching required — get more done, faster, with everything in one place.
Multiple ARNs on one platform
Manage multiple ARNs seamlessly, without switching systems or duplicating effort.
Comprehensive reporting
From performance to compliance, Finexa brings clarity with reports that speak your business language.
Support that knows your business
A dedicated Customer Service Manager who understands your setup and priorities.
Key features
A modular platform that grows with your practice
Designed with flexibility in mind, Finexa's modular architecture adapts as your financial landscape changes, so you can scale and add tools when you need them.
Portfolio management & analytics
- Risk profiling
- Comprehensive customer portfolio with analytics
- Customer portfolio returns calculation
- Comprehensive RM / advisor reports
Investment & transaction management
- Instant digital transactions (lumpsum & systematic)
- Seamless order processing through RTA and BSE StAR MF interfaces
- RTA interface for reverse feeds (transaction, NAV & income)
- Call centre-assisted transaction execution & queries
- RM-assisted e-risk profiling & transaction execution
- Cart facility
Customer & advisor experience
- Customer & advisor dashboard
- Goal planning & tracking
- RM-assisted customer onboarding
- Responsive design
Integration & system connectivity
- Integration with various data service providers
- Integration with existing core systems
- Comprehensive / customisable report module
Business & performance reports
- Assets under management (AUM) reports
- Active systematic reports
- YTD and MTD business reports
- Detailed AUM report
- Monthly inflow-outflow report
Transaction & investment reports
- Transaction report
- Current portfolio report
- Portfolio since inception
- STP & SWP reports
- Dividend & SIP report
Client & investor insights
- Client creation / edit option
- Investor & family search
- Investor & family mapping
- Client-wise & scheme-wise holding report
- Separate portfolio access for branch, RM, associate, investors and family
Brokerage, capital & master portfolio
- Brokerage report — AMC, transaction, investor, family, branch, RM and sub-broker
- Capital gains (tax report)
- Master portfolio including MFs, shares, PMS, FDs, insurance, bonds, NPS and other assets
Data & portfolio management
- Daily data update
- AUM reconciliation
- Brokerage data update
- CAS upload and portfolio creation
- Manual entry of mutual fund portfolios
- Investment summary since inception
User & client management
- User creation
- Risk profiling of investors
- Client portfolio triggers
Financial planning & investment tools
- Composite financial goal planner calculator
- Goal-based investment — SIP
- Goal-based investment — lumpsum
- Goal planning and mapping with an existing portfolio
- Investment proposal — lumpsum, SIP, STP and SWP
Calculators & planning tools
- Lumpsum calculator
- SIP & SIP top-up calculator
- Retirement planning
Latest release
- Quick navigation bar — reach frequent pages in a few clicks
- Ready-to-use marketing creatives for investor communication
- NSE — SIP top-up
Ready to elevate your service?
Finexa Nova is the investor app: clients view portfolios, track goals, access reports and transact — on Android and iOS, under your brand.
- 24/7 access
- Goal monitoring
- Foster loyalty
- Client self-onboarding
What our clients say
Distributors on working with Finexa
Pick any card to watch the video or read the full note.
Run your whole practice from one hub
Book a walkthrough with the Finexa team, or tell us about your setup and we'll show you how it fits.
FAQs
Everything distributors ask us
30 questions about Finexa. Type to find one.
What is Finexa?
Finexa is a comprehensive mutual fund distribution platform designed to help Mutual Fund Distributors / Advisors manage their business from a single hub. With features such as client onboarding, transactions, reporting, and portfolio tracking, Finexa brings together the tools needed to run and grow your practice.
Who is Finexa designed for?
Mutual fund distributors and advisors — from new ARN holders to multi-ARN firms — and banks, broking firms and institutions that need a one-stop platform for mutual fund distribution and tracking.
Which transaction platforms does Finexa support?
Finexa integrates with all three mutual fund transaction platforms — NSE Invest, BSE StAR MF and MF Utility (MFU) — so you can transact on the one you prefer.
Can clients complete KYC and onboarding through Finexa?
Yes. Finexa supports digital client onboarding, including PAN verification, MF Transaction Account opening and can be done through both the Finexa website and Finexa Nova App (Do-it-yourself Investor Onboarding) to help reduce manual paperwork.
Does Finexa support SIP Top-Up and NFO investments?
Yes, currently through NSE. MFDs can offer SIP top-ups and New Fund Offers (NFOs) directly through Finexa; support on BSE StAR MF is in development.
Can I track all my clients' investments in one place?
Yes. Finexa gives you a consolidated view to monitor investments, track performance and see client information on one dashboard. You can generate and share transaction, portfolio valuation and gain/loss reports across all of a client's mutual fund investments.
Can Finexa help with goal-based investing?
Yes. You can set goals for each client, track progress over time and earmark existing investments to a specific goal — the full journey from planning to investing to tracking.
Does Finexa support non-mutual fund holdings?
Yes, for tracking. You can record fixed deposits, equities, insurance and other assets to see a client's full picture. Transactions are available for mutual funds only.
Can reports be shared directly with clients?
Yes. Reports can be generated and downloaded or shared digitally through email, helping MFDs communicate portfolio updates quickly and professionally.
What reports are available?
Client reports include portfolio summary, transaction statements, capital gain/loss and performance reports. Business reports include business MIS, AUM reconciliation, brokerage MIS and SIP valuation.
Can I manage multiple ARNs from a single Finexa account?
Yes. Finexa allows you to manage multiple ARNs at no additional cost, making it ideal for firms or MFDs operating under more than one ARN.
Is my client data secure?
Yes, protecting your data is a priority. Finexa uses advanced encryption (AES-GCM), which ensures both strong protection and data integrity in the background.
What is Finny?
Finny is Finexa’s built-in AI assistant designed to help you quickly find information about the platform. Whether you have questions about features, reports, or workflows, Finny is there to assist you.
Can I access Finexa from anywhere?
Yes. Finexa is a web-based platform, allowing you to securely access your business from anywhere with an internet connection. Investors can also stay connected through the Finexa Nova mobile app and MFDs can stay connected through the Finexa Mobile app.
Will my clients receive updates about their investments?
Yes. Through Finexa Nova and various reporting options, clients can stay informed about their portfolios while MFDs can easily share reports and updates whenever required.
Does Finexa have a mobile app for investors?
Yes. Finexa Nova enables investors to view their portfolios, access reports, complete transactions, track goals, and stay connected through a convenient mobile experience. The app is available on Android as well as iOS platforms.
Can I customise the investor app with my own branding?
Yes. Finexa offers white-label branding options at a separate cost, allowing MFDs and institutions to present the platform under their own identity.
How can Finexa help me engage with clients?
Finexa includes ready-to-use, white-labelled marketing creatives you can share with clients to stay in regular touch.
Can I control what my investors can do on the app?
Finexa includes ready-to-use white-labelled marketing creatives that MFDs can share with clients to stay connected and maintain regular communication.
Can I research and compare mutual funds within Finexa?
Yes. Finexa provides detailed fund information along with fund comparison tools to help MFDs evaluate schemes and support investment decisions.
Can Finexa recommend schemes based on client risk profiles?
Yes. Build your own recommended product list, and Finexa will suggest schemes that match each client's risk profile.
How quickly can I get support if I face an issue?
Our support team is committed to providing prompt assistance. Most queries receive a quick response, with most issues resolved within 48 hours.
Is training provided after I subscribe?
Yes. We provide onboarding assistance, assistance for NSE/BSE/MFU registration, platform demonstrations, and ongoing support to help MFDs get the most from Finexa.
Can I try Finexa before subscribing?
Yes. Contact our team to schedule a demo or explore the platform through a trial, so you can see how Finexa fits your business before making a decision.
Is Finexa fully white-labelled?
Yes. Finexa is a fully white-labelled platform where you can update your logo and information to reflect in real time on the main page, reports, creatives and the Finexa Nova App loading screen.
How often is my portfolio data updated?
Portfolio, transaction and NAV data update every day, so you always see the latest information for your clients and your business.
Does Finexa charge any commission on my transactions?
No. Finexa does not deduct any commission or levy additional transaction charges on your mutual fund business. Your earnings remain yours.
What is Quick Access?
Quick Access is a navigation tool that helps you reach frequently used pages and features in just a few clicks, reducing the time spent searching through menus.
Can I switch to Finexa if I am already using another platform?
Yes, many MFDs have transitioned to Finexa from other platforms. Provided you are operating under your own ARN, our team can guide you through the onboarding process and help you understand the options available based on your existing setup.
I'm a new ARN. Is Finexa suitable for me?
Yes. Finexa is designed to support MFDs from the very beginning of their journey, providing the tools needed to onboard clients, execute transactions, generate reports, and manage a growing practice.
Finexa is a Finlabs India product. Explore all five products →