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Multi-asset wealth management platform

Empowering wealth management, enabling growth

A fully integrated digital platform designed to streamline operations for family offices and wealth management firms. The B2B2C model carries service delivery from the back office all the way to end clients — empowering growth and enhancing customer experience.

B2B2CBack office through to end clients
Web + mobileResponsive app, with a mobile option
BSE StAR / MFUTransactions straight from the platform
Enterprise-gradeSecurity, audit and compliance built in

Platform functional architecture

Every layer accounted for, from the channel to the custodian

Channels sit on top, the app components do the work in the middle, and the data and integration layer keeps everything fed.

  1. Channels / presentationFront office · Back office · External interfaces
  2. Key app componentsUser management · Data aggregation · Portfolio insights · Model portfolios · Reporting · Revenue
  3. Data & integrationsBSE StAR / MFU · KYC APIs · Security data providers

The functional architecture — three layers, one platform

Layer 01

Channels / presentation layer

  • Front office
  • Back office
  • External interfaces

Layer 02

Key app components

  • User management
  • Data aggregation & management
  • Portfolio insights
  • Model portfolios & recommendations
  • Reporting & dashboard
  • Revenue tracking & reconciliation

Layer 03

Data & integrations

  • BSE StAR / MFU transactions
  • KYC APIs
  • Security data providers

What the platform does

One stack for the whole wealth management journey

From onboarding a family to reconciling the revenue it generates — the pieces below are what firms use day to day.

Multi-asset data aggregation

  • Consolidated portfolio data for accurate insights
  • Every asset held, on one platform
  • Portfolio insights drawn from the aggregated book

Reporting & analytics

  • Real-time data visualisation
  • Performance tracking
  • Reporting and dashboards for every role

Revenue management

  • Comprehensive revenue tracking
  • Reconciliation tools
  • Model portfolios & recommendations
Asset market value bifurcation, AUM client-wise, transactions by asset and SIP details, on one dashboard.

Operational capabilities

The plumbing that makes it work

Three capabilities carry the day-to-day load. Pick one to see it larger.

01

Seamless transactions

BSE StAR and MFU integration, so orders are placed from inside the platform.

02

Security data providers & KYC APIs

Security master data and KYC checks arrive over APIs, keeping records current and compliant.

03

Order management & data processing

Orders and feeds processed end to end, ready for reporting and reconciliation.

Platform advantages

What the firm gains, and what the client feels

Technical enablers

  1. Enterprise-grade securityEnsuring top-tier data protection and compliance
  2. Audit & complianceMeet industry standards with ease
  3. Revenue growthProactive insights drive better investment decisions and business growth
  4. Digital experienceAccess anywhere, anytime, through web and mobile
  5. Advisory servicesDigital onboarding, investment planning and rebalancing

Client benefits

  1. Ease of useStreamlined processes for enhanced efficiency
  2. Data-driven insightsReal-time, actionable portfolio data
  3. Trust & transparencyOpen and clear investment goals and performance metrics
  4. Business expansionIncreased client retention, cross-selling and referrals

We're happy to assist you

Every business has its own goals and challenges. Book a personalised demo and we'll show you how the stack fits yours.

FAQs

What firms ask about GenNxt

18 questions about the wealth management stack. Type to find one.

What is Finexa GenNxt?

It is a wealth management stack: a fully integrated digital platform designed to streamline operations for family offices and wealth management firms, from the back office through to end clients.

Who is the platform built for?

Family offices and wealth management firms. The B2B2C model means the firm runs its own operations on the platform and serves its end clients through it.

What does B2B2C mean here?

Finlabs provides the platform to your firm, and your firm serves its clients on it. Service delivery runs from the back office to the end client without a break in the chain.

How is the platform structured?

In three layers: the channels and presentation layer (front office, back office and external interfaces), the key app components in the middle, and the data and integration layer underneath.

Which app components are included?

User management, data aggregation and management, portfolio insights, model portfolios and recommendations, reporting and dashboards, and revenue tracking and reconciliation.

Is there a mobile app?

The platform is a responsive web app, with a mobile app option. Clients can reach real-time portfolio reports and insights on both.

Can clients see their own portfolios?

Yes. The client dashboard gives them access to real-time portfolio reports and insights through the web and mobile apps.

How does onboarding work?

Onboarding is digital and designed to be smooth and efficient, and sits alongside investment planning and rebalancing as part of the advisory services on the platform.

What does multi-asset data aggregation give me?

Consolidated portfolio data across assets, which is what the portfolio insights and reporting are built on — so the numbers you act on are complete.

What reporting is available?

Real-time data visualisation and performance tracking, with reporting and dashboards for the roles that need them — including a dedicated RM dashboard.

What does the RM dashboard show?

Actionable insights for relationship managers: families, clients, RMs and prospects, with current value, AUM held, AUM held away and gain or loss per client.

How are transactions placed?

Through BSE StAR and MFU integration, so orders are placed from inside the platform rather than in a separate system.

How is KYC handled?

KYC APIs are part of the integration layer, along with security data providers, so checks and security master data come in over APIs.

Is revenue tracked on the platform?

Yes. Revenue tracking and reconciliation is one of the key app components, with comprehensive tracking and reconciliation tools.

How secure is it?

Security is enterprise-grade, aimed at top-tier data protection and compliance, with audit and compliance support so industry standards are met with ease.

Can it work with the systems we already run?

The data and integration layer is where external interfaces, security data providers and KYC APIs connect, and it is the layer to talk to us about for your own systems.

How does the platform help the business grow?

Proactive insights support better investment decisions, and firms see increased client retention, cross-selling and referrals as the client experience improves.

How do we get started?

Book a personalised demo with the Finlabs team. Tell us about your setup and we will show you how the stack fits it.

Finexa GenNxt is a Finlabs India product. Explore all five products →